Sea the Change We all have a Choice and a Say
The ocean is the essential lifeblood of the earth’s ecosystem providing over 70 percent of the oxygen we breathe and over 97 percent of the world’s water supply. Yet, every day, the ocean is under attack from multiple man-made and environmental stressors, the least of which is single-use plastic.
By 2050 there is predicted to be more plastic in the ocean than fish (Ellen MacArthur Foundation), 95% of which is derived from land-based sources such as packaging (2017, IUCN). Not only does the molecular nature of plastic attract all kinds of poisonous molecules in the environment such as DDT, mercury and other chemicals from agricultural run-off, but through the process of degradation, it also leaches a myriad of harmful toxins such as hormone disrupters which contaminate our soil, oceans and waterways. So not only does plastic result in habitat loss and the entanglement and starvation of unsuspecting creatures who commonly mistake it for food, but it threatens the very existence of all life forms on this planet.
At Ocean Pledge we challenge the unconscious behavioural dependency that we, as a planet, have developed around plastic. We believe that we can assist each other in shifting current plastic paradigms by consuming less, considering more, and inspiring change through our own example.
Unfortunately, the fish have no choice, but you certainly do!