Actionable insights

The challenges facing our oceans are complex and multifaceted. Beyond
individual efforts, sound research give us the tools to identify critical issues, prioritize
action, and track our progress over time.
Ocean Pledge delivers strategic, action-focused solutions by combining data-driven
insights with a solid theory of change. We research consumer behaviour to
understand motivations and inform strategies that drive real change.

ocean pledge research

While Ocean Pledge uses education at all junctures to create a platform for change, it focuses on providing strategic, action-oriented solutions through linking data-driven insights obtained through research, with a solid theory of change.  

We work with a host of clients to understand the intricacies of consumer perception and its impact on behaviour, motivation and ultimately change. We conduct research based on human behaviour sciences to provide consumer insights needed to inform strategy and drive change. 

The great big plastic conversation:

In partnership with WWF-SA we are conducted a cross-sectional segmentation study across South Africa to assess general consumer sentiment and behaviour around single-use plastic. 

A Seafood study:

In partnership with WWF-SA we developed a baseline for seafood serving restaurants across 4 provinces in South Africa to understand types, and sustainability status and procurement channels of fish procured.

Conservation in Wine:

 In partnership with WWF-SA we conducted a study into perceptions and attitudes of chefs and wine farms regarding the role of sustainability within the wine industry.

WWF-South African Sustainable Seafood Initiative (WWF-SASSI research):

An exploratory study into the barriers and triggers for chefs in engaging with SASSI-programme with an aim to understanding how sustainability agendas may conflict with business agendas.

Plastic Pact research:

A WWF-SA commissioned study presented to plastic packaging stakeholders to highlight consumer perceptions towards circular plastic packaging solutions implemented at retail level. 

#OCEANPLEDGE CAMPAIGN

Encourages people to commit to small, actionable steps toward positive ocean change in their own lives by signing their public #oceanpledge. As a follow-up, pledgees are presented with 6-point survey which assesses the extent to which signing a public pledge is effective in influencing behaviour and identifying common triggers and barriers to change.